Humans really love to stand out from the crowd. They will go to any extent to make sure they are noticed. It is no surprise that we wield materialism like a sword against society. The elusiveness of having something that others don’t is commonly noted in a world as materialistic as this. Although it’s becoming more evident, it’s not new. We’ve seen crazy feasts, jewelry … Continue reading The idea of ‘luxury’ and the way in which consumers are manipulated.

The Placebo effect has intrigued doctors, philosophers, and laymen alike. If you don’t know what it is, it can be briefly described as: “a beneficial effect produced by a placebo drug or treatment, which cannot be attributed to the properties of the placebo itself, and must, therefore, be due to the patient’s belief in that treatment.“ So, essentially what it is is a belief in a … Continue reading The Intriguing Placebo Effect

Reflecting on our disappointing performance at the Rio Olympics just a few months ago, it’s safe to say that Indians generally tend to think that sports are not “worthy of being careers”. The Rio Olympics began and concluded in August this year, and India managed to only secure 2 medals. In addition to this poor tally, we were also told stories about how our bureaucrats … Continue reading The Indian outlook on sports